The Clare White Story
Empowering businesses to thrive through people-focused solutions
My name is Clare White CXAD (dip)
I'm the founder of Connected CX
I'm an Amazon best selling business strategy author, and people experience consultant with over 25 years of experience. I've worked with some of the biggest names in grocery retail, shopper activation, MarComs, and customer loyalty, tackling challenges across a wide range of business disciplines.
From developing customer strategies and aligning teams with clear roadmaps to driving customer retention and loyalty, I've built a career focused on helping businesses grow. I've also led culture transformation projects, breaking down silos and fostering cross-functional collaboration to align teams with a shared customer purpose.
My passion is making businesses more human—creating environments where both customers and employees thrive.
My book, You've Got the Power: Six Principles for Business Success, captures everything I've learned about what makes businesses successful. Today, I use this expertise to help clients overcome challenges and achieve growth with people-focused solutions.
The CX Connected team
I'm supported by a trusted network of skilled consultants, specialists, and contractors. We're ready to provide additional expertise and resources for large-scale projects. Together, we deliver tailored solutions that will give your business the greatest chance of growth and success.
Find out more about people-powered business success.
Tailored solutions for success
Tailor made solutions
We start with a free audit to assess your "People" performance, identifying key opportunities. We’ll then create and implement a customised plan, measuring progress with clear KPIs to ensure success.
Experience Benchmarking
With our Connected CX Scorecard, we evaluate your 'Experience Management Maturity,' benchmarking the customer and employee experience to identify gaps, and deliver a report with actionable solutions to boost performance.
Management Workshops
Our workshops equip your team to manage the 'People Experience' effectively, covering customer and employee experience strategies, customer proposition development, persona creation, and journey mapping. We provide ongoing support to ensure results.
Teamwork & Collaboration
As Everything DiSC® and The Five Behaviours® partners, we help improve employee relationship management and improve internal conflict resolution, helping teams collaborate better with training courses, assessments, and ongoing support to unlock their full potential.
Our approach – how we work
Through applying collaboration and actionable insights, we uncover the root causes of your challenges - whether it’s declining revenue, poor retention, or low morale. We then create tailored solutions that drive loyalty, satisfaction, and sustainable success.
Find out about growth through exploration, collaboration and actionable insights