Retain more clients | Motivate your people | Boost efficiency | Increase profits
You’re a growth-minded SME owner…
…but right now, the growth just isn’t happening.
We’re Connected CX.
We’re here to support your business in achieving those growth goals.
We’ll bring you success by focusing on what really matters - your customers and employees.
We’ll help you build strong relationships with your clients – relationships that last.
We find out what they need and what drives them - to increase your revenue and grow your profits.
Simply put, we help growing SMEs improve customer and employee experiences so they can retain people for longer, increase revenue, and build a reputation they’re proud of.
Using practical tools like journey mapping, employee workshops, and customer insights, we help businesses turn confusion into clarity — aligning teams, streamlining processes, and designing experiences people actually want to come back to.
Our three core value pillars
We do this by -

1. Clarity through insight
We help you see what's really going on - by turning customer and employee feedback into usable, practical insight.
We don't do surface level surveys or tick-box journey maps.
We dig deep to uncover frustrations, motivations, and blind spots.
Our insights drive better decisions and smarter priorities.

2. Connection that Drives Loyalty
We create experiences and cultures that make people feel seen, understood and valued - whether they are customers or employees.
We bring together disconnected teams around a shared customer vision.
We train people to communicate and collaborate better (e.g., Everything DiSC® ).
We help SMEs build emotional connections that lead to long-term loyalty.

3. Confidence to Grow
We give SMEs the people-focused strategies and tools they need to scale without chaos or churn.
We map journeys and workflows that can grow with your business.
We help navigate big changes - acquisitions, growth, new systems - with empathy and structure.
We give leaders confidence that customers and staff won't be left behind
Together, we’ll create a solid foundation for sustainable growth based on customer and employee satisfaction and retention.
Your challenges today?

Declining or Stagnating Revenue?
Is your revenue falling or stuck? Are your sales efforts failing to convert, or profits shrinking? We’ll uncover the root causes. We’ll use our expertise in customer to shine a light on your key opportunities for more sales conversions, grow revenue, and lower costs.

Declining Customer Satisfaction?
Are complaints rising or customer satisfaction scores falling? We’ll identify the gaps and get your team delivering better results. With expertise in teamwork and collaboration, we’ll help you create consistently exceptional customer experiences.

High Customer or Employee Turnover?
Are you losing too many customers or staff? We’ll pinpoint the reasons why. Using the latest tools in customer and employee experience, we’ll create strategies to keep your customers loyal and your employees engaged.

Internal conflict and low team morale?
Are silos, poor communication and internal conflicts holding your team back? We’ll improve self-awareness, teamwork, and collaboration using proven frameworks like Everything DiSC® and The Five Behaviours®. Together, we’ll break down barriers and help your team perform at their best.
Our approach – how we work
Through applying collaboration and actionable insights, we uncover the root causes of your challenges - whether it’s declining revenue, poor retention, or low morale. We then create tailored solutions that drive loyalty, satisfaction, and sustainable success.
Find out about growth through exploration, collaboration and actionable insights
The Clare White Story
Clare White is an Amazon bestselling author and experienced people experience consultant. For 25 years, she’s been working with leading brands and retailers to improve customer loyalty and business growth. Clare and her team are committed to helping your business to thrive through people-focused solutions.